Hospitality
Sami Catering - Visual Identintiy and Packaging Design
Sami Catering is a professional catering company based in the UK, providing high-quality food and exceptional service for events, restaurants, and takeaways. The client required a complete and cohesive visual identity that would reflect their professionalism, reliability, and modern approach to catering. My role was to design a strong brand identity, including the logo, packaging, menus, and website, ensuring consistency across all touchpoints. The result was a contemporary and versatile visual system that communicates trust, quality, and a fresh culinary experience.
Meeting deadlines is something I take very seriously. I know how important it is to deliver projects on time, so I follow a well-organized process to ensure everything is completed efficiently, while maintaining high quality and attention to detail.
My Approach:
I began by understanding Sami Catering’s vision and the diverse audience they serve, from event clients to everyday food lovers. The focus was on creating a clean, versatile identity that would work seamlessly across print and digital platforms. I explored design directions that balanced professionalism with a modern, approachable aesthetic, ensuring the brand felt trustworthy yet fresh. By carefully selecting colors, typography, and visual elements, I developed a cohesive identity system that could extend to menus, packaging, and the website without losing consistency or impact.
Outcome & Results:
The final identity gave Sami Catering a distinctive and modern look that set them apart in a competitive market. The new logo and visual system created a professional yet approachable image, helping the brand establish trust with clients. Consistent use of branding across packaging, menus, and digital platforms enhanced recognition and created a cohesive experience for customers. The updated identity not only elevated the brand’s visual presence but also positioned Sami Catering as a reliable and contemporary catering service.
Project Information
Client:
Sami Ullah
Category:
Hospitality
Completed on:
July 30, 2024
Website
samicatering.co.uk
Share On:
