Food Festival
Asian Food Expo 2025 – Brand Identity Design
Asian Food Expo 2025 is a large-scale event bringing together food businesses, suppliers, and enthusiasts to celebrate and showcase the diversity of Asian cuisine. The organizers needed a strong and memorable brand identity that would resonate with both exhibitors and visitors, highlighting cultural richness while maintaining a professional and contemporary look. The challenge was to design an identity that balanced tradition with modern appeal, making the expo instantly recognizable and adaptable across various platforms.
Meeting deadlines is a core part of my work ethic. I believe great design should not only inspire but also arrive on time. By following a structured yet flexible process, I ensure every project moves smoothly from concept to completion. This balance of efficiency and creativity allows me to deliver high-quality results without compromising on detail.
My Approach:
I began with research into Asian culinary culture, color symbolism, and patterns that represent diversity and togetherness. The goal was to create a visual system that was versatile enough for digital, print, and environmental applications, while also feeling culturally relevant and modern. I explored multiple concepts, refining them into a cohesive brand identity that included the main logo, secondary marks, and supporting design elements such as patterns, typography, and color palettes.
Outcome & Results:
The final brand identity for Asian Food Expo 2025 captures the essence of cultural exchange and culinary celebration. The modern yet culturally inspired design created a recognizable visual language that can be applied to event signage, brochures, exhibitor materials, and digital platforms. The outcome is a strong, versatile identity system that communicates professionalism while celebrating diversity, ensuring the expo stands out in the competitive event landscape.
Project Information
Client:
Aqab Iqbal
Category:
Food Festival
Completed on:
July 30, 2024
Website
asianfoodexpo.co.uk
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